GoodHabitz and Make-A-Wish join forces to spark joy and create unforgettable moments.

Doing good, whether big or small, should be a habit for everyone. That’s why GoodHabitz has teamed up with Make-A-Wish Netherlands, the organisation dedicated to granting life-changing wishes for children with critical illnesses. Together, we aim to bring smiles, hope, and a touch of magic to those who need it most.

Sander’s big wish.

In a touching collaboration, GoodHabitz, Make-A-Wish, and PSV, made a dream come true. Sander, a devoted supporter of the club from Eindhoven, had his dearest wish come true as he experienced the thrill of visiting Philips Stadion and meeting his idols. From being surprised at home, having lunch next to the pitch, connecting with the team, to shopping in the FANstore, it was a day filled with joy, excitement, and the magic of dreams becoming reality.

A symbolic jersey swap.

Following Sander's wonderful experience, GoodHabitz and Make-A-Wish are gearing up for a remarkable partnership with PSV that goes beyond the pitch. For PSV’s match against Almere City FC, on January 27th, Make-A-Wish will replace GoodHabitz on the back of PSV’s jersey. Hanneke Verburg, CEO at Make-A-Wish Netherlands, expresses gratitude for the initiative: “We’re proud of this partnership with GoodHabitz and PSV. To not only make Sander’s dearest wish come true, but to also raise awareness through the auction and our appearance on PSV’s jersey, is all we could’ve hoped for and more.’’

But there's even more: GoodHabitz’s complete skybox will be filled with PSV fans, from Make-A-Wish, together with their loved ones. Lastly, this matchday wouldn’t be complete without a focus on raising funds for Make-A-Wish. The shirts of PSV worn during that match will be auctioned, with the entire proceeds going towards the charity. "We aim to inspire and boost the impact of Make-A-Wish, ensuring that more dreams are fulfilled," explains Sander Kok, COO at GoodHabitz. "Through this partnership, we are fully committed to backing the commendable efforts of Make-A-Wish.''


Through DoGood, our initiative focussed on Corporate Social Responsibility, we’ve been making a (positive) difference for years! The goal of the project group of dedicated GoodHabitz employees is to empower and motivate the entire organisation to make a positive impact, by giving back in a fun and sustainable way. CSR is not only the right thing to do, but it's also a logical fit for GoodHabitz. We are committed to promoting personal and professional development, and giving back to society is an integral part of that mission. We believe that by making a positive impact on the world, we can inspire others to do the same, and that's a cause we're proud to champion.

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