‘Making Learning a Habit’
Global L&D leader, GoodHabitz, announces new mission
and brand overhaul to tackle the corporate skills crisis.
EINDHOVEN, Netherlands, 10 July 2025: GoodHabitz, the leading online corporate learning provider, today announces a strategic repositioning to solve the rapidly growing corporate skills crisis and fix workplace learning. Alongside a full brand overhaul, GoodHabitz is committing to transforming corporate learning from a business headache to an organisation-wide habit, driving individual and company growth.
The repositioning comes at a pivotal moment, with seismic shifts in tech, the rise of AI and global cultural changes – fuelling an ever-growing global skills shortage. According to the World Economic Forum (WEF), over the next five years, 59% of the global workforce will need up-skilling and retraining for organisations to remain competitive. Whilst 48% of employees can be up-skilled, 11% face employment risk without acquiring new skills.
“Organisations need their employees to constantly develop, or they won’t have the skills needed to compete. But most employees lack the time, resources and motivation to prioritise learning. Employees are overwhelmed and out of bandwidth, and it’s hurting businesses.”
To address this challenge, GoodHabitz is taking a radical step away from traditional long-form courses to short, focused learning activities called Activity-Based Learning (ABL). It's introducing a unique 4E-Learning Method allowing employees to personalise their learning in a simple repeatable loop: Explore, Explain, Experiment and Evaluate. It is also investing significantly in its tech platform, emphasising the importance of learner experience in embedding new skills.
Vultee adds: "We're known for our engaging content. But we're taking it a step further: we're putting even more emphasis on science and technology. This allows us to improve the way employees learn and businesses perform. We're combining our 15 years of experience with 'learning habits' that seamlessly fit into the work and lives of your employees, so they can continue to grow and update their skills at the pace of business."
The refreshed GoodHabitz Logo and the ‘Growth Mark’ symbol reflect the company’s new mission and mark the first step in a much bigger transformation, towards building a cutting-edge ecosystem of learning and talent development to support organisations.
Vultee concludes: “Our fresh new brand identity and positioning represent a visual and verbal expression of our mission to make learning a habit, and unlock growth for clients, employees and partners.”
GoodHabitz is a global online learning solution uniquely focused on advancing human skills, an area crucial for future growth and development. GoodHabitz believes that people are the driving force behind organisational growth. Its online learning solution emphasises insights-driven development, combining self-assessments with tailored course recommendations to foster impactful growth. This approach guides organisations and their teams in areas that matter most. Operating in 10 international markets and serving over 2,600 clients and 7+ million students worldwide. GoodHabitz has been recognised with several awards, including being named a Top 20 Online Learning Library Company by Training Industry and a G2 High Performer in EMEA, Europe, and Summer 2025.