Today is a good day to shop till you drop at H&M.

The COVID-19 pandemic in 2020 turned everything upside down - shopping malls were mostly empty, and many people tried to avoid visiting stores. Where there's usually a fast-paced mass of shoppers, there was now an empty space. This change had an impact on retail employees: a massive number of employees who usually worked in stores now suddenly found themselves at home. Unusual situations cannot be avoided - let's see how one organisation used this time for the better.

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The Swedish clothing brand H&M faced this problem, along with many other retail giants. Because H&M’s employees are people of action, they don’t like to sit around and do nothing. On the contrary: at H&M, education and development are core values. For this reason, they put GoodHabitz online training in their bag!

Let’s work on our personal growth!

During the onset of the COVID-19 pandemic in 2020, many organisations and their employees were forced to embrace the unknown. To get everyone through this turbulent period, two things became very important: maintaining workplace connections and prioritising individual wellbeing.

This proved difficult, because a lot of employees who usually worked in stores suddenly found themselves at home with little to do. They could no longer take part in their usual activities: catching up with colleagues, interacting with customers, or discussing the latest fashion trends. In response, the Swedish clothing company introduced a digital learning platform in addition to its in-house trainers: GoodHabitz Online Training.

Learning on an individual level

With the implementation of GoodHabitz online training, the focus was on the personal development of employees at H&M. With the GoodScan, learning is individual, and employees are recommended courses that are tailored to their personal skills. 

By presenting these results to H&M’s sales managers, they can focus on developing their employees’ most important skills.

“Our employees use the courses to their hearts’ content. They share their favourite courses, which inspires others to try them too.”

Through the involvement of all managers and the support of the HR department, H&M is actively working to ensure that GoodHabitz online courses are successfully implemented throughout the company.
This is an inspiring story for every company that wants to offer its employees personal development opportunities during turbulent times. Want to learn more? Download the full story and read the interview with Angelica Witteman, Recruitment & Development Manager at H&M.
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H&M case study!

If a huge fashion company can make it work, your organisation can definitely start learning too. Read the full H&M story and discover how GoodHabitz can help with a shopping bag full of online courses!

H&M case study

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