Branding Professionals

What is branding, really? And why should you have your own brand? In this Masterclass, Professor Jonathan Wilson will answer these questions and equip you to create your own strong professional brand.

192 min 3 lessons 16 activities

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Seeing Yourself as a Brand Seeing Yourself as a Brand

Learning objectives

Understanding the importance of professional branding.
Defining the characteristics of a strong brand.
Reflecting on your own personal brand.

46 min - 5 activities

QUICK SCAN
Who's the expert
Live session
MAGAZINE
TO DO

Creating Your Secret Sauce Creating Your Secret Sauce

Learning objectives

Understanding the 3C model for brand strategy.
Identifying your branding goals and target audience.
Aligning a corporate brand with the brands of its employees.

100 min - 5 activities

1. Your Branding Roadmap
2. Powerful Brands
3. Discover Your Brand Identity
4. Start Spreading the Word
5. Elevating Your People’s Brands

Get Out There Get Out There

Learning objectives

Conducting your own additional research into branding.
Getting hands on with your own brand.
Applying your knowledge to practical scenarios.

36 min - 5 activities

Additional Resources
Afterhours
DILEMMA STORY
TO DO
Meet and Greet

Test Test

Learning objectives

The importance of professional branding in today’s world.
Creating and executing a solid brand strategy.
Maintaining your brand and generating value from it.

10 min - 1 activities

Branding Professionals

Learning objectives

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