Shifting the internal focus to the outside
When you are part of a large organisation for many years, you become aware of your tunnel view; it can make it hard for you to see the big picture. Courses addressing internal topics may be an important aspect for company-specific processes but such processes often fail due to lack of social competence. As soon as fixed systems are thrown overboard inrestructuring, it is the social skills and embodied corporate values that hold the company together.
PUMA, thanks to GoodHabitz, has found the perfect learning opportunity. In order to offer a wider range of soft skills, the sports brand anchors its corporate values even more tightly.
In keeping with its slogan “Forever Faster”, PUMA has decided to be at the forefront of eLearning thanks to GoodHabitz online trainings. Before the implementation of the GoodHabitz course library, trainings for employees were mostly face to face. Digital courses only addressed internal topics. It was time to offer a wider range of soft skills to go with PUMA’s corporate culture.
Linking PUMA’s core values to GoodHabitz’ online courses
The PUMA brand is grounded in values such as being confident, determined, and joyful. In order to fully implement GoodHabitz, PUMA integrated all courses in their competency model. In this way, the popular sports brand linked its core values as well as essential competencies.
Online trainings like 'Cultural Diversity' or 'Tell It Like It Is: Giving Feedback' not only deepen PUMA's corporate values but also strengthen a wide range of soft skills for all employees.